Email Marketing or Social Media? Both, Says Constant Contact

Taken from CRMBuyer.com


"Email marketing is still the best way a company can get its message heard," Mark Schmulen, general manager of social media at Constant Contact, told CRM Buyer. "An email message is always delivered to an in-box, and consumers are trained to check their in-boxes routinely."

Social Sharing

Constant Contact began incorporating "social sharing" tools, as this emerging genre in email marketing is called, with the launch of Simple Share this summer. This is a button that allows a company to share an email newsletter with followers on the social channel.Publish Post
Constant Contact provides a unique URL of the email, which followers can view on a Web page, Schmulen explained. Another addition is its Social Share bar, which allows users to view emails directly from a Web browser.
A third tool, Social Stats, provides reporting functionality that lets users see how well their social sharing initiatives are performing.
"It lets you see how many times an email was liked or shared, or how many people joined your list after an email was shared," Schmulen said. Companies can then make decisions about their social media and email marketing campaigns based on this data.
Constant Contact rolled out social email templates this November. These are templates for companies that want to make sure that email messages are designed to render appropriately for the social media environment.