Showing posts with label Social media. Show all posts
Showing posts with label Social media. Show all posts

Saturday, February 12, 2011

Top 11 Digital Predictions

Hey,

Wanna know what are the top 11 Digital Predictions?
According to MillwardBrown, here are their top 11 digital predictions:

1. Brands will juggle their presence on splinternet
2. Evolution of online shopping as augmented reality technologies bridge intangibility gap
3. Online display explodes out of its box
4. Viral video no longer an afterthought
5. More "made for web" online display content
6. More mobile eyeball
7. Brands will find their places with Geo - Location
8. Search would become increasing personal, mobile and impactful
9. Gaming on the move
10. Social graph will make targeting more relevant
11. The battle for online privacy will intensify

To read more, click here and go to insights and click on "11 digital predictions for 2011!

Saturday, December 18, 2010

Email Marketing or Social Media? Both, Says Constant Contact

Taken from CRMBuyer.com


"Email marketing is still the best way a company can get its message heard," Mark Schmulen, general manager of social media at Constant Contact, told CRM Buyer. "An email message is always delivered to an in-box, and consumers are trained to check their in-boxes routinely."



Social Sharing

Constant Contact began incorporating "social sharing" tools, as this emerging genre in email marketing is called, with the launch of Simple Share this summer. This is a button that allows a company to share an email newsletter with followers on the social channel.Publish Post
Constant Contact provides a unique URL of the email, which followers can view on a Web page, Schmulen explained. Another addition is its Social Share bar, which allows users to view emails directly from a Web browser.
A third tool, Social Stats, provides reporting functionality that lets users see how well their social sharing initiatives are performing.
"It lets you see how many times an email was liked or shared, or how many people joined your list after an email was shared," Schmulen said. Companies can then make decisions about their social media and email marketing campaigns based on this data.
Constant Contact rolled out social email templates this November. These are templates for companies that want to make sure that email messages are designed to render appropriately for the social media environment.

Friday, December 3, 2010