RJ2

1.a) Identify and elaborate on two factors that impact the success of a social media marketing campaign? Provide one example of a successful social media marketing campaign that has incorporated any of these two factors.

One factor includes the number of friends, or networks, that one has. This impacts the success of a social media marketing campaign, as the number of online friends one has will determine the speed at which the word about the campaign spreads. The more online friends one have, the faster the word will spread. More often than not, people tend to believe word-of-mouth more so than corporations. Thus with having more friends to pass on the campaign word to, it not only helps speed things up but create trusts as well. Also, by having friends and networks, it makes things easier if the team carrying out the campaign wish to gain resources that they do not currently have. It is not a gurantee but the chances increase with more networks.

Another factor includes content of the social media marketing campaign. If the content itself were not to the interest of the target audiences, then the amount of time, effort and resources amounting for promotion purposes would not be worth it. If it were unable to even grab the audience’s attention and interest, the promotion would be wasted, as there would be no or little subscribers due to the low level of interests. In the Internet, there are plenty of sites that already cater to almost all kinds of interests, from normal to quirky ones. The easy part is spamming posts on blogs, walls on social media accounts created for the purpose of promotion. However, the hard part comes when the corporate wishes to connect to the interests of the audiences.

An example of a successful social media marketing campaign that incorporated the factor of Content is the Old Spice Campaign. Old Spice Campaign has content that grabs the user’s attention, namely the hugely buffed and muscular guy, along with the product itself.

1.b) In relation to your group’s social media marketing campaign for DMC, provide one example of how each factor identified in 1a has impacted the execution of this campaign.

My group’s social media marketing campaign for DMC falls under the YouTube section.

For the first factor of the number of friends and networks we have, it had a direct impact on us for the execution of this campaign.  We found that with more friends, our chances of having our videos viewed increases. The speed at which our video links gets sent out increases as well as our friends introduce the videos to their own network of friends. Concurrently, we looked for more people to show the video to. The more views we get on our YouTube channel, the higher the chances of it appearing on search engines, thus helping to increase the social media marketing campaign success. In addition, we had networks to help us gain access to a video camera when we were unable to rent from the school due to unforeseen circumstances. Without networking we would have never been able to even get started on the video, let alone execute the campaign.

For the second factor regarding content, the content was essential because there are many other social media related videos. Additionally, we had competitors from Temask Polytechnic, which had classes doing videos and are a little more attention grabbing than ours. Thus, we had to come up with a video storyboard that was not too corporate like which will bore the majority of Secondary students, yet just enough to grab the interest of the industry partners. The difficulty came when we had to find the right amount of balance; teetering too much to either side could result in a less successful campaign.

2. Elaborate on two strengths and two weaknesses you see in yourself when working in a team.

Strengths

When I work in a team, a strength I have is keeping a ground check on reality. If ideas get a bit too unfeasible or unrealistic, I would point it out and tell the person who came up with the idea.

Another strength I have is remodifying people’s ideas to better suit the situation or circumstance. If the idea is workable but not exactly tuned for the situation I would try to fine tune it so that it fits in.

Weakness

I am unable to generate ideas. I can modify but I cannot generate ideas. When asked to come up with ideas, I am usually unable to, not all the time, but most of the time.

I can be off-focus sometimes when I am too stressed out. Sometimes to the point of purging everything out of my head and leaving it blank. The result is my group mate has to use sharp words to wake me up and bring me back to the project discussion.  

By:

Esme Khoo 0964432