Dawn's

1a. Identify and elaborate on two factors that impact the success of a social media marketing campaign? Provide one example of a successful social media marketing campaign that has incorporated any of these two factors. (7 marks)

Encourage Participation

Audience should be constantly encouraged to participate actively. It shouldn’t be a one-way effort. As much as the team behind the campaign can do to update the various channels and throw out as much facts and information, it will only go that far. Information is fed out but not taken in. It shouldn’t just be broadcasting of information. Social media is all about interaction and communication. We have to constantly encourage audience participation and response to create a buzz and make conversations out of it. Only so then will the message be brought out and the campaign can reach its marketing objectives and be successful.

Furthermore, building relationships helps build more relationships as the message or buzz passes in. It not only will increase the perception of the campaign’s value but also build the loyalty factor within the audiences.

Be Honest

Another critical factor is to be honest about facts and information. Not only will it build trust, it will also set the company and the campaign apart from others, creating a unique personality of its own and hence will stand out as it is. Not forgetting that trust is very hard to earn back once lost so honesty is not only critical at certain points, but throughout the entire campaign. And also of course, it’s only ethical to be honest.

The IKEA Facebook Showroom Campaign

IKEA launched a Facebook showroom campaign in conjunction with the opening of their new store outline in its home country.

Photographs of showroom containing 200 popular items were uploaded on its Facebook Page. Then they offered the local Facebook users to “tag” themselves on a photo and the piece of furniture will be theirs. Within minutes, all the furniture was gone.

This is a clear example of how encouraging participation can create a buzz about something and actually bring out the message within a very short period of time.

Of course, we do not exclude the fact the company was smart to use the functions that the target users was already familiar with.

1b. In relation to your group’s social media marketing campaign for DMC, provide one example of how each factor identified in 1a has impacted the execution of this campaign. (7 marks)

Encourage Participation

For our group’s social media marketing campaign for DMC however, we have failed to encourage participation on the Facebook Group as much as we should and wanted to. This clearly has taken an effect and impacted us. The lack of interactivity and responses on the channel has made it hard for us to bring out the message to the intended mass of audiences and hence, made it difficult for any evaluation of success of the campaign’s intended objectives.

Honesty

Putting up true information and facts that our audiences can rely on has enabled them to build the trust in us - that we are truthful, trustworthy and can be relied on. This factor will impact us greatly now and in the future as building and maintaining trust will bring us a long way. And although the plan for the campaign never seem be without setbacks (like how things just NEVER sticks to the original plan), probably because we are not doing some things right or making mistakes here and there. At least we are sure that there is one thing that we sure are on the right track. Being truthful.

2. Elaborate on two strengths and two weaknesses you see in yourself when working in a team. (6marks)

Strengths:

1.    Organised. I see myself as someone who absolutely CANNOT stand mess. Physical mess, not so. But more of getting things into the right order, completing one task at a time.

2.    Composed at times of stress possibly (SOMETIMES ONLY THOUGH)? It helps because when everybody is “kan-chiong-ing” it helps to calm them down and get things running again.

Weakness:

1.    I AM VERY LAZY and tend to procrastinate a lot! I tend to leave things to the last minute thinking that there is still enough time and it get’s quite bad because it messes up my supposedly “organised plan”. And it gets annoying because when one person “slows down” in the team, it slows down the entire team’s progress.

2.    Sometimes I find that I don’t think “out of the box”. I have a very stubborn mindset. Once I’m fixed on an idea, it’s hard that I’ll want to change my mind. It kinda affects team’s progress too.