Dawn's

1a. Identify and elaborate on two factors that impact the success of a social media marketing campaign? Provide one example of a successful social media marketing campaign that has incorporated any of these two factors. (7 marks)

Encourage Participation

Audience should be constantly encouraged to participate actively. It shouldn’t be a one-way effort. As much as the team behind the campaign can do to update the various channels and throw out as much facts and information, it will only go that far. Information is fed out but not taken in. It shouldn’t just be broadcasting of information. Social media is all about interaction and communication. We have to constantly encourage audience participation and response to create a buzz and make conversations out of it. Only so then will the message be brought out and the campaign can reach its marketing objectives and be successful.

Furthermore, building relationships helps build more relationships as the message or buzz passes in. It not only will increase the perception of the campaign’s value but also build the loyalty factor within the audiences.

Be Honest

Another critical factor is to be honest about facts and information. Not only will it build trust, it will also set the company and the campaign apart from others, creating a unique personality of its own and hence will stand out as it is. Not forgetting that trust is very hard to earn back once lost so honesty is not only critical at certain points, but throughout the entire campaign. And also of course, it’s only ethical to be honest.

The IKEA Facebook Showroom Campaign

IKEA launched a Facebook showroom campaign in conjunction with the opening of their new store outline in its home country.

Photographs of showroom containing 200 popular items were uploaded on its Facebook Page. Then they offered the local Facebook users to “tag” themselves on a photo and the piece of furniture will be theirs. Within minutes, all the furniture was gone.

This is a clear example of how encouraging participation can create a buzz about something and actually bring out the message within a very short period of time.

Of course, we do not exclude the fact the company was smart to use the functions that the target users was already familiar with.

1b. In relation to your group’s social media marketing campaign for DMC, provide one example of how each factor identified in 1a has impacted the execution of this campaign. (7 marks)

Encourage Participation

For our group’s social media marketing campaign for DMC however, we have failed to encourage participation on the Facebook Group as much as we should and wanted to. This clearly has taken an effect and impacted us. The lack of interactivity and responses on the channel has made it hard for us to bring out the message to the intended mass of audiences and hence, made it difficult for any evaluation of success of the campaign’s intended objectives.

Honesty

Putting up true information and facts that our audiences can rely on has enabled them to build the trust in us - that we are truthful, trustworthy and can be relied on. This factor will impact us greatly now and in the future as building and maintaining trust will bring us a long way. And although the plan for the campaign never seem be without setbacks (like how things just NEVER sticks to the original plan), probably because we are not doing some things right or making mistakes here and there. At least we are sure that there is one thing that we sure are on the right track. Being truthful.

2. Elaborate on two strengths and two weaknesses you see in yourself when working in a team. (6marks)

Strengths:

1.    Organised. I see myself as someone who absolutely CANNOT stand mess. Physical mess, not so. But more of getting things into the right order, completing one task at a time.

2.    Composed at times of stress possibly (SOMETIMES ONLY THOUGH)? It helps because when everybody is “kan-chiong-ing” it helps to calm them down and get things running again.

Weakness:

1.    I AM VERY LAZY and tend to procrastinate a lot! I tend to leave things to the last minute thinking that there is still enough time and it get’s quite bad because it messes up my supposedly “organised plan”. And it gets annoying because when one person “slows down” in the team, it slows down the entire team’s progress.

2.    Sometimes I find that I don’t think “out of the box”. I have a very stubborn mindset. Once I’m fixed on an idea, it’s hard that I’ll want to change my mind. It kinda affects team’s progress too.

Que's RJ omgomgomggggg

Hi! :) Here goes...

Question1.

2 Factors that impact a social media marketing campaign

1) Listening to your audience

We know how social media is all about interactivity. It's no longers something one way. A campaign will not be successful unless the team is open to feedback. People always have something to say, So we have to listen, show appreciation Or let them know you are working on it. Never ever delete negative feedback. We all make mistakes and it's better to clarify, rather then ignoring it. This will also allow you to build relationships with your audience.

2) choosing the right platform

Choosing the right platform is essential as it has to suit the brand image or product we are trying to promote. Different channels appeal to different target markets. This will not only help you to find your target market but will also guide you when designing the campaign, that will intrigue them to take action.

An example of a successful social media marketing campaign in my opinion would be.. @sentosa_island





I like how they always thank the people who Retweeted their tweets, how they are always replying and acknowledging their audience. Not many brands online are doing the same. Most are spamming links and it definitely is not something, the audience would be interested in. When twitter users ask questions regarding the opening of the Sentosa boardwalk, the team replies and it creates a sense of trust between their audience and brand. Also, i feel that the team chose made the right choice by choosing Twitter as a channel/platform as the response they have been getting this fr has been positive.

Our group's social media marketing campaign

Question2.

Yes, we are the ones in charge of @CassyDMC.

I feel that Twitter was actually the right channel because we know that more and more of our target audience(youths) are on social networking sites. Also, it fits nicely with our brand image as a youthly Mass comm course. Also, since we have a new concentration in Social media, it is only right that we make use and explore the use of Social media. The world of media is changing and it's time we embrace it.





In terms listening to our audience, we've always monitored conversations online. We try to clear doubts whenever we can and we've since created a relationship with our audiences online. In fact, we've actually found 14 students on Twitter who are going to be in our SP media and communication course, come April 2011.

Question.3

2 strengths i see in myself.

I've been on Twitter since 2009 and I've always observed how brands did their online campaigns on Twitter. I'm glad to say that I kinda know how Twitter works, before embarking on this project and it gave me an added advantage. Not only am I very active on Twitter, but i'm also very interested in social media. My passion is definitely a strength. *cough, cough*

Another strength is the fact that... I own a smartphone! This means that I check tweets almost every minute and it allows me to reply most of the time. Yay to my iPhone!! it's so much easier to tweet using my phone and it's also easier to twitpic photos. It's so troublesome to actually take a photo with a normal camera, then upload it up in your laptop, and finally tweet it. Smartphones make life so much easier. In fact, i'm blogging this using my phone. How awesome is that?!

Weaknesses?

I'm going to be honest. I'm so enthusiastic and like tweeting so much that sometimes i don't give my other group members a chance to reply to tweets. Sometimes, i get too caught up that I don't check if my members have replied to the same tweets. Also, my style of tweeting is also very apparent on CassyDmc, which is not good! :/

Since i'm very experienced, i feel that sometimes i'm too selfish and always not really open to Wye Kuin's ideas. Sigh.... But oh well... Also, since i have 3 Twitter accounts including CassyDMC, it gets hard to toggle between the 3. There was once that i tweeted at the wrong account. Thank god i was quick enough to delete the tweets!!

-rynaQUE XoXo

AMANDA TAN'S RJ!!!!! ZOMG!

1a. Identify and elaborate on two factors that impact the success of a social media marketing campaign? Provide one example of a successful social media marketing campaign that has incorporated any of these two factors

What’s most important is really knowing the target audiences. After understanding the target audience, we would be able to know what they want to see and through social media, we can give them what they want.
Social media marketing campaigns would, to some extent, be effective. But I feel that what makes a campaign successful is its interactivity. When the flow of communication is not just from the company to the target audience but both ways, the consumers would feel that they are part of the company. They would feel a sense of belonging to the company rather than just another person that is giving the company money. This 2 way flow of communication is what made many social media marketing campaign successful.
1 successful campaign would be the ikea campaign where people tag themselves in the photos and they get what they tag. Aside from the part where ikea is giving out free things, the interactivity is was makes it chatworthy and make participants pass on the campaign. Ikea understands that no one rejects giveaways, and rather than just giving things out randomly, they made it interactive for the consumers. What makes this a successful campaign, is that it’s such a simple act which made people want to pass this on. (Y)

1b. In relation to your group’s social media marketing campaign for DMC, provide one example of how each factor identified in 1a has impacted the execution of this campaign.

For my team, we were given the task of handling the blog. When we first worked on this project, we asked ourselves what does the students out there (our target audience) want to see? We can all agree that secondary students are more interested in whether live in this course is fun or not. That is why we decided to upload articles that revolve around the life as a student in DMC and even reviews on the latest happenings such as movies (its coming up soon). In future, we hope that students from DMC would be able to contribute to the blog and tell the world about the fun that they don’t see.

2. Elaborate on two strengths and two weaknesses you see in yourself when working in a team.

Strengths:
I feel that my minimal knowledge about blogs and CSS has helped me. Since I’m the one that have been, kinda, I charged of talking to the DMIT friend who has been helping us, it did help that I understand about blogs and CSS. It was easier for him to explain certain aspects of the blogger template and easier for me to get a picture as well.
Despite the busy schedule and my bad time management, I feel that I’m still able to produce work. Most of the time, I’m assigned to do certain things and although I maybe work it out last min, I usually still get them done. For instance, when we had issues with the blog’s domain, I contacted the friend who has been helping us immediately.

Weakness:
I feel that I have very bad time management. And since DMC has so many projects, I’m unable to get my priorities right. Because social media is like an elective rather than a module, sometimes I leave the blog’s work to the last. And by the time I come to it, it’s already Friday!
Another weakness is probably my incapability to be creative instantly. Lol! I’ve never really been that humanities person. So i always have a hard time trying to think of something creative fast. And it is quite essential to think on the spot fast enough so we wouldn’t waste time. But thankfully I have team mates who can do so.

Yan Ting's

1a. Identify and elaborate on two factors that impact the success of a social media marketing campaign? Provide one example of a successful social media marketing campaign that has incorporated any of these two factors. (7 marks)

Content is King. It has been mentioned in class and proven true so many times, having great content is really the key and the most vital factor to having a successful social media marketing campaign. It is easy to tap on social networking sites such as Facebook, Twitter etcetera which provides countless of opportunities for marketers to reach their specific audience but social media marketing does not work the same way advertising does. There is so much information on the internet, consumers are forced to filter these information and pick only the ones which stands out the most to them. They now look for content which is interesting and attention-grabbing, something which is worth them clicking that ‘Retweet’ button or share it on their Facebook walls. It is so easy to assume that the launching of a social media campaign will be easy, because after all it is just a few clicks of the mouse. But what is difficult is motivating the consumer to do so and giving the consumer the extra kick and the extra push to action and this is where content is the deciding factor of the success or failure of the social media marketing campaign.

Interactivity can probably come second to content. As mentioned above, social media marketing does not work the same way advertising does. It is no longer a one-way street where marketers can just dump information on the consumer. Consumers look for interactivity and as more people contribute or interact with the campaign, the value is increased. Incorporating interactivity in social media marketing campaigns can help generate re-visits and upkeep a constant communication with the consumer. This helps establish a solid social media marketing campaign as people will follow up on the interaction and check for updates, ensuring that this the message will not be a one-off experience. As the campaign devotes time and effort to build relationships with consumers, the benefits that the organisation can potentially receive are boundless as well.

An example which has been used countless of times to establish the two factors of content and interactivity is the Old Spice guy commercials. The content was funny and interesting and drew so many visitors and viewers to the campaign, making it a huge success. Furthermore, they took it to another level when Old Spice guy recorded his video responses in rapid succession based on comments left on YouTube and various mediums. The campaign spread like wildfire and the videos generated hundreds and thousands of views.

1b. In relation to your group’s social media marketing campaign for DMC, provide one example of how each factor identified in 1a has impacted the execution of this campaign. (7 marks)

Content has driven the group’s social media marketing campaign for DMC as the team thought of various ways to produce content that would be of interest to our target audience ie Secondary school students and industry partners. We initially had many ideas for the content of the blog to have a people-driven content-based blog where a community will be formed online but due to practical reasons, many of the ideas were dropped. However, an example of how we use content to generate awareness is by having a guest blogging segment where content is not only produced by us but produced by people who are very involved and tied in to the daily lives of being part of DMC. For this segment, we will have updates from lecturers, current students, and even students who have graduated so this provides a very complete insight to life in DMC and strongly adds content to the blog.

For the group’s execution of the social media marketing campaign, we try to generate interactivity with the industry partners and secondary students by launching ‘Rants and Raves’ where people can send in their reviews and stand chances to win prizes and comment on the blog as well.

2. Elaborate on two strengths and two weaknesses you see in yourself when working in a team. (6 marks)

As compared to my team mates, I have a lesser tendency to digress from the task at hand and try to keep the team on track and draw their focus back to work when they do so. There are too many distractions in the group sometimes. Things such as the latest gossip, Facebook, Twitter constantly causes the team to lose focus. I am guilty of the above mentioned activities sometimes, but most of the time I can stop myself in time.

One of the strengths that I can say that I have confidently is diligence. I constantly push myself and my group mates hard to put in excessive and sometimes exhaustive amounts of effort in our group projects. I think being hardworking and committed to what you are doing is good and it ultimately benefits everybody on the team as we learn and improve together, whether it is our working ethics, our team dynamics or whatsoever. This is why I genuinely believe that diligence always pays off and the team will eventually bear the fruits of our labour. Therefore, when working in teams, I constantly strive hard to get that A (which is oh so difficult to get!).

However, I also understand that I can take ‘working hard’ to the extreme sometimes and not know where to stop or draw the line. This results in just focusing on the end results and causes the process to be a torturous and strenuous one for the team. I used to see it in a “to get those good results, I will do anything and everything in my power” mindset. But overtime I realised that this can be extremely detrimental to the team as I have the tendency to be insensitive towards the well-being or feelings of other individuals and it will demoralise the team. I am aware of such flaws and it is vital that I change and draw boundaries to being diligent and learning to enjoy the process of working.

It is difficult to admit but another weakness that stems from being overly-diligent is that I am the pessimist of the team. I tend to see things in the bad light all the time and this might be due to being afraid of missing something out or worrying that it is not good enough. I often lack the confidence in my team and in myself as well to produce the best results and that is why I am always questioning whether what we have done is enough and whether there is any room for improvement. Overtime, this takes a toll on the team again because of excessive second-guessing. I guess to a certain extent this can be good as well to prevent having any loopholes in our work but again, the key lies in drawing the boundaries and knowing where to stop.

Vincents CA2 RJ2

1a. One factor definitely would be knowing your target market well. If the target market is not clearly defined and studied upon, then the whole social media marketing campaign would be a complete failure because they might just miss it or not get it at all when the campaign is launched. The target market needs to be known inside out so that the campaign can be carefully shaped in such a way, that there would be maximum impact and response from them once exposed to the campaign.

Another factor would be making your content interesting. With people being exposed to all forms of marketing campaigns these days, be it social media or not, it really has to take something special and interesting enough to grab their attention. The content has to be able to pull the audience’s attention in and make it stay there. Any marketing campaign can have content that is informational and gives a complete idea on what the campaign is about, but few can make it interesting enough for people to actually take a second look and remember it.

An example of a successful social media marketing campaign would definitely be the old spice campaign. The one factor that it did incorporate so well was making its content interesting. And it was not only just interesting, it was really really interesting. The content was so random and had almost completely no relation to the actual product Old Spice, but it worked. Simply because the content of the campaign was so hilarious and viral that people shared it everywhere and wanted each other to know about it.

1b. The factor of knowing our target market well definitely has impacted our execution of the event. It was something we were supposed to get right because we ourselves were roughly in the same age group. As the target market was secondary 4 O level students, it made our age differences only 2 years apart. However, at times we felt that we were quite distant from the target market in terms of interests, which made it quite tough work at first in getting to know our target market. It was only until we did some thorough research into what our target market might like in a campaign and really got to know them well did we proceed on smoother with the planning of the campaign.

The other factor of the content being interesting also had a great impact because of the nature of our target market. The students had a giant vary in interests and also different degrees of a certain interest, so it made it hard for us to set up content that would be able to be interesting enough for most, if not all of the students. That was why we had to understand the target market well, which links back to the previous factor. After much thorough discussion and research were we able to come up with what we thought was the best and most interesting event to reach out and impact our target market.

2. Well I’ll start off with weaknesses. One weakness is definitely not me stepping up and giving ideas or any suggestions as much as I should. Usually I feel that my ideas won’t be as good as the rest of the team and it would make things easier for them if I just listened to them and followed what they said. Another weakness would be me tending to not manage my time very well. Though I would usually be able to submit my allocated work on time, it would usually be at the expense of a lot of sleep time. Most of the time I would have enough time to complete my work within a comfortable period I guess, but then I spend an hour or two doing nothing and I end up rushing out my part. This leads to me being tired or stoned when I then have group discussions or also leads to me being late for class.

As for strengths, well I would say that it would be me being good at receiving instructions and doing work. I believe that when work is allocated among the group, I usually confirm quite clearly with the rest what I’m supposed to do and then get my part done. Another strength would be me being able to be quite easy going when it comes to making decisions. I’m not particularly fussy with anything so it sometimes makes decisions easier in the group.

ZHONG WEI'S RJ2 - i was on time (editing the headline doesn't count as late)

1a. Identify and elaborate on two factors that impact the success of a social media marketing campaign? Provide one example of a successful social media marketing campaign that has incorporated any of these two factors.

There are two factors that play a large part in ensuring the success of a social media marketing campaign; the first is the consistency of the message throughout all social media platforms. The second factor is the interactivity and keep conversations on going between the marketer and the consumer.

Consistency

In order to ensure that the audience of each social media platform receives the same message, the different platforms have to work in sync and collaborate with one another. Messages have to transmitted in the same “tone” and “style” as your audience does not view your company differently on separate social media platforms they view it as a whole.

This is important because, should one platform be inconsistent and transmit different messages or in a different “style”, it could lead to your audience becoming confused and lost. Resulting in the loss of your overall message of the social media campaign.

Interactivity (Conversation)

The second factor that plays a large role in the success of a social media campaign is interactivity that social media can deliver. In order to successfully engage the audience, the marketer has to consistently communicate and respond to the audience. This “two-way” communication is essential to form a strong relationship with your audience. 

In the long run, this constant communication and discussion with the audience will build trust, as they know they are able to come to you online.

Secondly, by establishing a successful conversation the audience will be more inclined to pass the message on to their friends and as a result achieving word of mouth communication, which helps build your image as a credible and trustworthy source.

Old Spice

A combination of both of these factors can be seen in the “Old Spice” social media marketing campaign.

In the Old Spice campaign, marketers maintained a consistent “style” & “tone” for all of the different YouTube videos and conversations on Twitter & Facebook. By utilizing the same actor, (Isaiah Mustafa), throughout all platforms & the similar “style” & “tone” while conveying the different messages, marketers provided their audience a consistent image for them to relate to.

This consistent “style” & “tone” helped audiences to recognize and associate with Old Spice as a whole. This also helped to create a distinctive brand image for Old Spice.

Old Spice also heavily utilized the second factor of “Interactivity”.  One of the first methods they utilized was by filming special “response” videos to members of the audience and releasing them over YouTube. These videos generate high views and more response videos were posted, audiences started to pass it along to their friends, as they all wanted to post “fun” questions to Old Spice and have them respond to their questions in the next video.

1b. In relation to your group’s social media marketing campaign for DMC, provide one example of how each factor identified in 1a has impacted the execution of this campaign.

While executing the DMC Blog, we realized that we had to tie in with the other social media platforms such as Twitter in order to ensure consistency in both content and style. Videos, messages and updates had to be the same in order to keep audiences on the right track. This meant that all updates had to be clearly defined and refined before being released to the public.

As Twitter is the prime source of conveying messages to our audience, we had to ensure that when CassyDMC tweeted a new tweet, visitors on our blog could be aware and updated with what was going on. As such a Twitter feed was necessary to keep the Blog consistent with Twitter.

The second factor of interactivity has not be implemented yet. However the concept was based on engaging special public bloggers that would blog and post these special “posts,” by doing so, they would encourage their friends to view the blog and if they too wanted to do special reviews or posts, they would approach us to do so. By doing this, we aim to generate positive word of mouth among out target audience as they will become more involved with the blog as their own content or content from people they know is on the blog.

2.Elaborate on two strengths and two weaknesses you see in yourself when working in a team.

In my view, we all shared the same strengths and the same weaknesses.

Weaknesses

I had a lack of Time Management – As a team we did not have proper time management, resulting in rushing for deadlines and high stress levels. We did not begin planning early and as a result had to cram heavy amounts of work at one go. Better time management of other projects along with the DMC social media campaign would have helped greatly and could have resulted in a better concept

I had a lack of Communication – As a team we did not have proper communication channels. We relied heavily on emails and as a result most of the time some of us were not on the same “page.” This was because combined with poor time management, some of use could not check our email daily and others who do check their emails, proceed ahead without informing others. Resulting in miscommunication and an efficient working environment, as we had to bring each other up to speed whenever we met.

I had strong Commitment – As a team we had high levels of commitment, staying late into the night to complete the required work. This commitment helped strengthen our concept as each person contributed/placed all their efforts into the project. With little time and heavy workloads, we all stayed committed to achieve our goals and as a result we managed to complete the project in time and with our concept intact.

I had strong Teamwork – As a team we worked together pretty well. We understood our strengths and weaknesses and leveraged on that to create a balanced working environment. It’s this balance that helped us assign work to the right team member and ensures that each member performs & does the work he/she is best in. By working together and leveraging on each other strengths we managed to compensate for the weaknesses and succeed.

RJ2

1a. Two factors that I feel impact the success of a social media marketing campaign would be interactivity and listening.

In a social media marketing campaign we should let the consumers participate and interact. We should allow channels for feedback and not just send out information on the campaign and leave it as a one way communication campaign. By doing so, we can build strong relationships and trust with our consumers.

Also we should try to give them a reason why they should participate. This is where active listening plays an important role. We should listen to what our audience wants and needs and try to cater to them. In this way it gives the consumers value and this will definitely work in favour of the campaign.

Old Spice is one of the social media marketing campaign that, I feel, incorporated interactivity. The team behind campaign managed to engage half of the Internet, and really positive results from social media sites such as Reddit and Twitter. The comments on YouTube were overwhelmingly positive. The Old Spice Twitter account accumulated tens of thousands of new followers and the YouTube videos amassed hundreds of thousands of views.

The campaign was run perfectly. The Old Spice guy posted videos to respond to comments and even did so in rapid succession, keeping the campaign highly interactive. His answers were a key mix of coolness and the stuff Internet memes are made of. The actual brand Old Spice was never promoted “in the face” to their audience. And, of course, all of it was incredibly fun to watch.

1b. As our group was in-charge of the youtube channel, we had to come up with videos for the campaign. We tried to make the videos as interactive as possible by having one of them filmed as a first person experience and by having the other filmed as though our actor was addressing the audience.

I feel there was no real clear cut way in which the factor of listening impacted our campaign so far. But we did have to identify what our consumers would want and what they might enjoy. Also we had to research on what they like to do and I guess that made up the foundation for the listening process. I think it could be carried on by listening to what they have to say and how they feel about the videos already uploaded and what they would expect in the future.

2. One of the strengths I feel I possess when working in a team would be listening. Listening and understanding the ideas and opinions of my other group members. The other strength I feel I possess would be helping out with equipment. Helping out to set up and carry equipment.

One of the weaknesses I feel I possess when working in a team would be that I like to leave things to the last minute. I think I lack the discipline to get things done consistently. I usually leave it to the last minute and work under the pressure.

The other weakness I feel I possess when working in a team would be that I am quiet and sometimes lack in giving input to the group.

RJ II

1a) Identify and elaborate on two factors that impact the success of a social media marketing campaign. Provide one example of a social media marketing campaign that has incorporated any of these two factors.

1. Knowing your audience – their wants and needs

Different target audiences have different wants and needs. Therefore, it is important to research about their social habits, behaviours, principles and values. While it may be difficult to find their demographic information, we can monitor their habits through the different analytic tools available.

We also must note the difference of their habits online and offline.

This is important so that we can tailor our message specifically for them and maximise the impact of our social media marketing.

2. Using the right medium to reach your audience

There are many different platforms found in the social media that has many different functions. It is also important to note that users may behave differently in each of the platform, use them for different reasons and use them at varying times.
For example, one may use his Facebook account as a platform to widen his networks and are thus less intimate and is more conscious of what he posts in the social networking site. His Twitter, in the other hand, is made private and open only to his close friends and relatives, and thus he feels more comfortable to be more open in his tweets.


Hollywood Hair Makeover by Instyle.com

Instyle.com, an online fashion magazine, came up with an application in Facebook that enables the Facebook users to pick a Hollywood hairstyle and impose it to their own pictures. They then can share it to their friends to display their ‘new hairstyle’. The users are also given the option to use the photo to bring it to their own hairsalons so they could style their hair like the celebrities.
According to the post evaluation, 185, 000 users installed the application in six weeks. 47& of the users returned more than 24 times and they spend an average time of seven minutes using the application per visit.

This shows that Instyle.com have done their research on their audiences. The reason this social media campaign is simple - fashion magazine readers are people who pick up tips from the magazine to look like their idols, and the application has allowed them to do so.


1b) In relation to your group’s social media marketing campaign for DMC, provide one example of how each factor defined in 1a) has impacted the execution of this.

1. Knowing your audiences

Our marketing campaign aims at both the media partners and the secondary school students. Thus, it can be tricky finding the right balance to come up with a material that will impact the two distinct audiences equally and trigger them for a call-to-action.

In relation to this, we came up with a video concept which highlights our skills that will impress both audiences. Using colours and visuals as our focal point of our videos, it appeals to young secondary school students who are generally more inclined to see than to read. Knowing that the videos are done by polytechnic students, they will be moved to create a video with similar impact for themselves. Thus, theoretically, they will be attracted to enrol themselves in the Diploma of Media and Communication (DMC) to learn the skills.

The media partners, in the other hand, view us students as the future leaders of their companies and organisation. Therefore, they scour for people who have the ability not only to replace them in the future, but also to help the company flourish. Thus, by showcasing our talents and professionalism in the videos, we are sending a message to them that DMC is a pool of talent that they could tap into.


2) Elaborate on two strengths and two weaknesses you see in yourself when working in a team.

Strengths:

1. Punctuality

Punctuality is important to me as it reflects one’s discipline and his respect for others. Therefore, it affects how others perceive you and shows how you perceive the others. For example, if one has an appointment with someone famous or someone he admires, he will make sure that he comes on time, if not early. However, when going to class, he is often late. That shows how much the others in the class means to that person.

2. Objectivity

When doing work, I tuck my personal life away and focus on getting the job done. This helps me yield better results as I will be able to think clearly and not get distracted by other ‘noise’. This is important when working in a team, as there tends to be conflicts within the team, whether it’s about the work itself or other personal matters. By disengaging myself from the perceived image I have of my teammates, I will be able to view them as working partners and refrain myself from falling in the trap of prejudices and act accordingly.

Weaknesses:

1. Perfectionism

Since my secondary school days, I have the tendency to do things as perfectly as I could. While this means that I pay attention to details, it sometimes caused me to miss the big picture. For example, I focus so much on getting this paragraph right that I barely notice the little amount of time I have left to complete this reflection journal. However, since I enrolled myself into SP, I have begun to train myself to prioritise.

2. Ability to Believe in Self

Confidence to do well is something I lack of as I always worry about failing. This restricts my ability to take risks and I always end up playing safe.


- Zahira

RJ2

1.a) Identify and elaborate on two factors that impact the success of a social media marketing campaign? Provide one example of a successful social media marketing campaign that has incorporated any of these two factors.

One factor includes the number of friends, or networks, that one has. This impacts the success of a social media marketing campaign, as the number of online friends one has will determine the speed at which the word about the campaign spreads. The more online friends one have, the faster the word will spread. More often than not, people tend to believe word-of-mouth more so than corporations. Thus with having more friends to pass on the campaign word to, it not only helps speed things up but create trusts as well. Also, by having friends and networks, it makes things easier if the team carrying out the campaign wish to gain resources that they do not currently have. It is not a gurantee but the chances increase with more networks.

Another factor includes content of the social media marketing campaign. If the content itself were not to the interest of the target audiences, then the amount of time, effort and resources amounting for promotion purposes would not be worth it. If it were unable to even grab the audience’s attention and interest, the promotion would be wasted, as there would be no or little subscribers due to the low level of interests. In the Internet, there are plenty of sites that already cater to almost all kinds of interests, from normal to quirky ones. The easy part is spamming posts on blogs, walls on social media accounts created for the purpose of promotion. However, the hard part comes when the corporate wishes to connect to the interests of the audiences.

An example of a successful social media marketing campaign that incorporated the factor of Content is the Old Spice Campaign. Old Spice Campaign has content that grabs the user’s attention, namely the hugely buffed and muscular guy, along with the product itself.

1.b) In relation to your group’s social media marketing campaign for DMC, provide one example of how each factor identified in 1a has impacted the execution of this campaign.

My group’s social media marketing campaign for DMC falls under the YouTube section.

For the first factor of the number of friends and networks we have, it had a direct impact on us for the execution of this campaign.  We found that with more friends, our chances of having our videos viewed increases. The speed at which our video links gets sent out increases as well as our friends introduce the videos to their own network of friends. Concurrently, we looked for more people to show the video to. The more views we get on our YouTube channel, the higher the chances of it appearing on search engines, thus helping to increase the social media marketing campaign success. In addition, we had networks to help us gain access to a video camera when we were unable to rent from the school due to unforeseen circumstances. Without networking we would have never been able to even get started on the video, let alone execute the campaign.

For the second factor regarding content, the content was essential because there are many other social media related videos. Additionally, we had competitors from Temask Polytechnic, which had classes doing videos and are a little more attention grabbing than ours. Thus, we had to come up with a video storyboard that was not too corporate like which will bore the majority of Secondary students, yet just enough to grab the interest of the industry partners. The difficulty came when we had to find the right amount of balance; teetering too much to either side could result in a less successful campaign.

2. Elaborate on two strengths and two weaknesses you see in yourself when working in a team.

Strengths

When I work in a team, a strength I have is keeping a ground check on reality. If ideas get a bit too unfeasible or unrealistic, I would point it out and tell the person who came up with the idea.

Another strength I have is remodifying people’s ideas to better suit the situation or circumstance. If the idea is workable but not exactly tuned for the situation I would try to fine tune it so that it fits in.

Weakness

I am unable to generate ideas. I can modify but I cannot generate ideas. When asked to come up with ideas, I am usually unable to, not all the time, but most of the time.

I can be off-focus sometimes when I am too stressed out. Sometimes to the point of purging everything out of my head and leaving it blank. The result is my group mate has to use sharp words to wake me up and bring me back to the project discussion.  

By:

Esme Khoo 0964432

CA2 RJ2

1a. Identify and elaborate on two factors that impact the success of a social media marketing campaign. Provide one example of a successful social media marketing campaign that has incorporated any of these two factors.

One factor would be timing. By engaging the target audience at the right time, the targeted group of consumers/audience will be more interested in our product/organization because they will be on the lookout for particular information, and if your campaign is put out at the right time, online users will have more ease finding it. If there are no searches for the topic at the moment, there will be low traffic to your campaign. Once they find out about your campaign at the time of interest, they will start to want to find out more information, thus constantly keeping up with your updates and in turn contributing to the success of your campaign. Furthermore, if the audience takes part in the campaign actively, e-WOM is bound to take place, and the campaign will eventually attract more interested parties.

Another factor would be relevance. If the target audience finds the information being put out useful, then they will be interested and engaged in the campaign. However, if they find that the content does not seem to be tied in with what they were looking for, then they will not be interested in the campaign and carry on looking for more relevant information. It is thus important to do research on the targeted group(s) of audience such that you are able to find out what they are looking for and can the prepare provide that relevant information that they are interested in.

Last year, Sony Pictures started at viral game on Twitter to launch their movie, Terminator Salvation. It was relevant because at the time the use of Twitter was increasing with popularity and at the release of the movie was impending. Gaming fanatics who were interested in the movie actively took part in the game, and while the game took place, small tidbits about the movie were revealed.

1b. In relation to your group’s social media marketing campaign for DMC, provide one example of how each factor identified in 1a has impacted the execution of this campaign.

The timing factor definitely has impacted our social campaign. We started our Facebook groups for each relevant target audience a while before our impending Media and Communication Conference 2011, so that we can start to source for interested parties and engage their interest first. Once they start to warm up to the campaign, we will be (or have already begun) posting information about the conference itself. Our main purpose for the groups are to promote our course, Diploma in Media and Communication (DMC), thus the conference is very relevant to us. By garnering interest for our conference, the audience will then want to find out more about our course. The JAE for 2011 has already ended, thus we are actually aiming more at the 2011 O’ Level takers, who will be taking part in next year’s intake. Throughout the conference, we will be posting updates about it so as to keep up their interest level. Subsequently we will be posting updates for all other events that will be occurring and are related to DMC. Through the course of one year, we hope to educate the audience as much as possible about DMC, such that when our campaign ends snugly at around the beginning of next year, interested parties will be well informed of our course, and will make their decision easily.

2. Elaborate on two strengths and two weaknesses you see in yourself when working in a team.

Firstly, I feel that I am open to changes and others’ opinions. Even if I feel strongly about an idea that I have thought of, I am open to others’ input in order to make the idea more efficient and effective. Secondly, I feel that whilst working in a team I am quite focused on our work. During our group meetings, I will be on task and not digress to other activities.

However, I do find that when we split up work to do, I do have a little trouble in meeting deadlines. I will usually finish a few hours after the set deadline, thus I will work on this point in future so that there will be more cohesive teamwork. Also, I sometimes feel that I do not contribute enough or fast enough to the initial setting out of ideas and plans, and I will also try to make sure that this is not so in the future.

Who really owns Facebook?

While Goldman Sachs might have tossed a pretty heavy sum of money at Facebook, that still didn’t amount to much. In fact, only about 4% of the company as a whole is owned between Goldman Sachs and its clients. So who owns the biggest chunk? Facebook’s staff, of course. Given the current valuation, a 30% ownership from Facebook’s staff means that they collectively hold around $15 billion. The rest of the numbers? An interesting chart from reface.me breaks it down for us:

Want the latest and greatest from the social monster that is Facebook? Make sure to bookmark TNW Facebook for all the news.

Reblogged: The next web.com

Astronaut Doug Wheelock 'Checks In' From Space Station, Kicking Off NASA Partnership With Foursquare

Astronaut Doug Wheelock 'Checks In' From Space Station, Kicking Off NASA Partnership With Foursquare

NASA astronaut and International Space Station Commander Doug Wheelock became the first person to "check in" from space Oct. 22 using the mobile social networking application Foursquare. Wheelock's check in to the International Space Station launched a partnership between NASA and Foursquare to connect its users to the space agency, enabling them to explore the universe and discover Earth.

"Check-ins from around the world have been cool, but this blew my mind! We're psyched to partner with NASA to help users explore the space program and the universe," said Dennis Crowley, chief executive officer and co-founder of Foursquare.

When Wheelock checked in to the International Space Station venue using Foursquare's mobile site aboard the orbiting laboratory, he received a message that revealed a new Foursquare badge.

"You are now 220 miles above Earth traveling at 17,500 mph and unlocked the NASA Explorer Badge! Show this badge and get a free scoop of astronaut ice cream."

When Wheelock completes his mission and returns to Earth at the end of November, the NASA Explorer badge will be available for Foursquare users to earn.

The partnership also features a completely customized webpage for NASA where the agency will provide official tips and information about the nation's space program in locations throughout the United States

Location-Based Social Networking [INFOGRAPHICS]

Just thought it'll be easier to process in pictorial form. =)

Steve Job's New Year's Resolution.

Heh, Just for laugh. LOL!

YouTube Trends: Viral Videos Made Easier

I’m not sure if what we need as a nation right now is more YouTube, but the world’s largest video site has now made it easier to be on the forefront of a viral trend. Whereas we used to have to wait for our friends to tell us about a must-see clip, YouTube Trends is now there to help us be the ones to break the news. It’s a search tool/blog that helps you find videos that are just beginning to trend, and a nice list of specifications let you search within certain demographics and geographic locations.

The launch of the Trends Dashboard coincides with a new blog from YouTube on the same theme. The blog is being called “a destination for daily insight into the zeitgeist of the world’s largest video site.” The blog does all the Trends Dashboard work for you, delivering a package of trending clips in an “easy to digest format.” 35 hours of video get uploaded to YouTube every minute, so depending on your investigative tendencies, the Trends blog might just be perfect.

But the Dashboard is certainly worth checking out as well. You can browse or compare, and the findings are quite interesting more often than not. Whether it’s music or sports, what we watch depending on location and age differs more than you might have guessed. Trends will deliver “4 at 4,” meaning four of the trendiest videos at 4 a.m. And 4 p.m. With that kind of content stream, and everything else Trends puts at your finger tips, we might not need to leave YouTube ever again, for better or worse.

Taken from: http://nowsourcing.com/2010/12/14/youtube-trends-viral-videos-made-easier/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Nowsourcing+%28NowSourcing%29

How to use Social Bookmarking Effectivley

Social bookmarking has shown that it can be a valuable Tool in the promotion of your Website or Blog.
It is Free, easy and very effective at drawing traffic to your Site. Social Bookmarking is the sharing of
interesting articles, websites, videos, just about anything one finds on the Internet. When you "Bookmark"
something that interests you, it can be shared with people of similar interests, who in turn may pass it on
--somewhat of a "snowball" effect. As people click on the Bookmarking link on your Website, the more
Links you will have pointing to your Site. The more people visiting your Site--the more that may Bookmark
 it as well---an increase in traffic!

Read more: How to use Social Bookmarking Effectivley | eHow.com http://www.ehow.com/how_4687770_use-social-bookmarking-effectivley.html#ixzz1AFgxkY2X

SP Apps!

SP Courses
With SP Courses, finding out the courses being offered in SP is a touch away! SP Courses allows you to view the list of courses being offered in SP. 

SP Courses is a Singapore Polytechnic (SP) mobile application. Established in 1954, SP is Singapore’s first polytechnic. Its nine academic schools offer 49 full-time diploma courses for its 15,500 students. Among SP's 150,000 graduates are successful entrepreneurs, top executives in multinational and public-listed corporations, and well-known professionals. 
http://www.androidpit.com/en/android/market/apps/app/sg.edu.sp.spcourses/SP-Courses

SP Courses on Android 

SP Courses on iPhone

SP CAM

With SP CAM, finding out where you can recharge and chill in SP is a touch away! SP CAM allows you to view live image feeds from different hotspots in SP like foodcourts.

SP CAM is a Singapore Polytechnic (SP) mobile application. Established in 1954, SP is Singapore's first polytechnic. Its nine academic schools offer 49 full-time diploma courses for its 15,500 students. Among SP's 150,000 graduates are successful entrepreneurs, top executives in multinational and public-listed corporations, and well-known professionals.

Note: The live image feeds are updated every ONE minute from 7AM to 10PM Monday to Saturday.

http://www.androidpit.com/en/android/market/apps/app/sp.com/SP-CAM

SP CAM on Android

Email Marketing or Social Media? Both, Says Constant Contact

Taken from CRMBuyer.com


"Email marketing is still the best way a company can get its message heard," Mark Schmulen, general manager of social media at Constant Contact, told CRM Buyer. "An email message is always delivered to an in-box, and consumers are trained to check their in-boxes routinely."

Social Sharing

Constant Contact began incorporating "social sharing" tools, as this emerging genre in email marketing is called, with the launch of Simple Share this summer. This is a button that allows a company to share an email newsletter with followers on the social channel.Publish Post
Constant Contact provides a unique URL of the email, which followers can view on a Web page, Schmulen explained. Another addition is its Social Share bar, which allows users to view emails directly from a Web browser.
A third tool, Social Stats, provides reporting functionality that lets users see how well their social sharing initiatives are performing.
"It lets you see how many times an email was liked or shared, or how many people joined your list after an email was shared," Schmulen said. Companies can then make decisions about their social media and email marketing campaigns based on this data.
Constant Contact rolled out social email templates this November. These are templates for companies that want to make sure that email messages are designed to render appropriately for the social media environment.

By AFP, Updated: 16/12/2010

Facebook face recognition finds friends in photos

Facebook is using facial recognition software to let US users automatically identify friends in photos at the world's leading online social network.

Facebook face recognition finds friends in photos

A "tag suggestion" feature crafted to identify people in uploaded pictures should be rolled out to all US users in the next few weeks, Facebook engineer Justin Mitchell said late Wednesday in a blog post.

"Now if you upload pictures from your cousin's wedding, we'll group together pictures of the bride and suggest her name," Mitchell said.

"Instead of typing her name 64 times, all you'll need to do is click 'Save' to tag all of your cousin's pictures at once."

More than 100 million "tags" are added to photos at Facebook daily, according to the engineer.

When a Facebook user uploads digital pictures, newly added software matches faces to those that have been tagged, or named, in other photos, Mitchell said.

People who don't want their names automatically suggested in photo tags can disable the feature by adjusting Facebook privacy settings, according to the engineer.

Top trends on Twitter 2010

I thought this blogpost by DK, was quite interesting. 

*Cut and paste*

Twitter recently released the top 10 Trends in 2010. According to Twitter, 25 billion Tweets were sent in 2010. And these are the top 10 topics that people say on Twitter.

Top 10 Twitter Trends of 2010

1. Gulf Oil Spill

2. FIFA World Cup

3. Inception

4. Haiti Earthquake

5. Vuvuzela

6. Apple iPad

7. Google Android

8. Justin Bieber

9. Harry Potter & the Deathly Hallows

10. Pulpo Paul

I’m quite surprised that Gulf Oil Spill top the list. Perhaps @BPGlobalPRis partially responsible for it.3 of the top 10 trenad are related to World Cup (FIFA World Cup, Vuvuzela and Pulpo Paul). Interesting.

Harry Potter & the Deathly Hallows is a very recent movie. (Released on 11 Nov 2010) Yet it managed to squeeze itself into the top 10 list. This goes to show the power of Harry Potter. Inception ranks number 3 in the list. This is not really a surprise. I keep seeing people talking about Inception when it was showing in the cinema.

There’s only 2 tech gadgets in the list, Apple iPad and Google Android. I was hoping to see more.

And I’m very very surprised that Justin Bieber isn’t number 1 in the lis. In fact, he is positioned number 8. There is still hope for Twitter.

Yay! GO HARRY POTTER! :P